AND DO WE EVER –
May 2, 2026 – Ultra-processed foods (UPFs) make up about 70% of packaged food products on supermarket shelves, and even more in convenience stores. Our attraction to UPFs is no coincidence. UPF companies combine a range of tactics to drive up consumption. Many of these tactics exploit the ways we think, feel and behave. UPFs are the most processed foods on the market. According to the medical journal The Lancet, they are commercial formulations made from cheap ingredients extracted or derived from whole foods, combined with additives, but mostly containing little to no whole food in the end product.
UPFs are heavily branded and marketed, and most are produced by large international corporations.
